Social Media Best Practices
Maximize your social media impact with proven strategies and platform-specific guidelines.
Optimal Post Size
Images: 1200x630px • Videos: 1280x720px
Best Posting Times
Weekdays 9 AM - 2 PM • Avoid weekends after 3 PM
Engagement Tips
Ask questions, use polls, and respond to comments quickly
Professional Content
Focus on industry insights, career advice, and company news
Best Posting Times
Tuesday-Thursday, 8-10 AM and 5-6 PM
Content Length
Articles: 1,900-2,000 words • Posts: 150-300 words
Visual Quality
Square: 1080x1080px • Story: 1080x1920px
Best Posting Times
Weekdays 11 AM - 2 PM • Evenings 7-9 PM
Hashtag Strategy
Use 5-10 relevant hashtags • Mix popular and niche tags
TikTok
Video Format
Vertical: 1080x1920px • Duration: 15-60 seconds
Best Posting Times
Tuesday-Thursday, 9 AM - 12 PM • Evenings 7-11 PM
Engagement Tips
Use trending sounds, participate in challenges, duet videos
Content Strategy & Planning
Content Calendar
Plan posts 2-4 weeks in advance. Maintain consistency with daily/weekly themes.
Audience Engagement
Respond to comments within 2 hours. Use polls and questions to encourage interaction.
Analytics Review
Analyze performance weekly. Adjust strategy based on engagement metrics and reach.
Hashtag Strategy Guide
Hashtag Categories
Platform-Specific Limits
Pro Tips for Maximum Impact
Consistent Brand Voice
Maintain the same tone and personality across all platforms
Visual Consistency
Use consistent colors, filters, and design elements
Optimal Frequency
Post 3-5 times per week on each platform for best results
Content Mix
Balance promotional, educational, and entertaining content